Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Business Intelligence Systems: How Real Time Decision Analysis is Impacting the Organization

Prof. Owen P. Hall.

The new generation of business intelligence systems (BIS) offers the potential for significantly improving operational and strategic performance for organizations of various sizes and types. During the 1990s many organizations engaged in data warehousing projects. The scope of these efforts ranged from combining multiple legacy systems to developing user interface tools for analysis. The new millennium has seen the introduction of the next generation of BIS that features both enterprise integration and enhanced user system interface. Typically, information flows and decision options are now being presented to the manager via graphics based visualization systems. These technological efforts, which include the use of artificial decision agents, are continuing at a rapid pace. Clearly these new systems will have a significant effect on the future make up and function of the organization. The primary purpose of this paper is twofold: first, to explore recent trends in BIS development and second, to access how these developments are impacting organizational culture and performance.


Prof. Owen P. Hall  (United States)
GSBM - Decision Sciences
Pepperdine University

Dr. Owen P. Hall, Jr., is a tenured full professor of decision systems, at the George Graziadio School of Business & Management, Pepperdine University. He has over 30 years of academic and industry experience in software design, development and marketing. Dr. Hall is the author of four textbooks on software based management decision-making. He has also authored over 50 technical papers. He received his Ph.D. from the University of Southern California and undertook post-doctoral studies at the Center for Futures Research. Dr. Hall is a registered professional engineer, State of California.

  • Business intelligence systems
  • Organizational change
  • Dashboards
  • Artificial agents

(30 min Conference Paper, English)