Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Distance Learning The Left and Right of Curriculum Development

Professor Robyn Lynne Blakeman.

More colleges and universities across the United States and the World are implementing online distance learning courses as alternatives to traditional classroom instruction. Students who consider participating in online courses are as diverse as the courses themselves. Online courses must encourage student interaction and recognize and adapt to, individual student learning styles. This paper will examine how to develop an online course, retain student interest, develop course content as well as how to encourage interaction through these many venues. Left brain dominate students learn from factual documentation like texts and lecture. Right brain students learn from a hands-on perspective, like discussion sessions and assignments. Being sure you design to meet every learning style is critical to a successful multi-national, multi-informational education.


Professor Robyn Lynne Blakeman  (United States)
Assistant Professor of Advertising
School of Advertising and Public Relations Advertising
University of Tennessee, Knoxville

Professor Blakeman currently teaches advertising strategy and design at the University of Tennessee Knoxville. Concurrently she is working on two text books the first, The Bare Bones of Advertising Print Design due out in January 2004, the second IMC Creative Strategy due out in January 2006. While at West Virginia University Professor Blakeman created the first Graduate Online IMC Program in the US. She began her career in Dallas, Texas first as a mechanical director then as a designer.

  • Distance Learning
  • Left & Right Brain Learning
  • Curriculum Development

(30 min. Conference Paper, English)