Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Acquisition or Greenfield?: The Influence of Experience-Based Organizational Learning And International Strategy On Entry Mode Choice In Central and Eastern Europe.

Desislava Dikova.

This study applies the knowledge-based view to explain the choice between acquisition and greenfield in the case of a fore15{ent. Hypotheses are drawn from the organizational learning, international strategy and transaction cost literatures. We test for the influence of technological intensity, investment relatedness, regional and entry mode experience, cultural distance and international strategy on entry mode selection. The data are obtained from 199 responses to a questionnaire sent to firms from 15 EU member nations that have recently invested any one of eight central and eastern European nations: Bulgaria, Czech Republic, Estonia, Hungary, Poland, Romania, Slovakia and Slovenia. We expect the results to identify a unique CEE region effect versus highly developed nations and perhaps a central versus eastern European effect due to a set of national characteristics.


Desislava Dikova  (Netherlands)
PhD candidate, Instructor
Department of International Economics & Business, Faculty of Economics
University of Groningen

Background in International Economics Relations (MSc) and International and European Relations (Postgrad. Degree); short (6months) working experience at the European Commission Directorate General REGIO, Internal Audit & Advice; Instructor in Strategic Management.

  • Knowledge-Based View
  • Transaction Cost Theory
  • Organizational Learning
  • International Strategy
  • Environmental Contingencies

(30 min. Conference Paper, English)