Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

The Driving Forces of Change

Malcolm R.V. Goodman.

The world is experiencing a profound shift in its history. This paper discusses some of the key drivers in the environment that are changing both the way people live and the manner in which business is conducted.

Innovation fanned by technologiical advances is revolutionising the way people interact; acquire information, and consume. As a result, globalisation is becoming more apparent to the man in the street while technologies such as the Internet shrink the world. Contingent work environments, globalisation, and advances in computer and communication technologies are giving birth to the virtual workplace. To deal with these changes in their operating environments many organisations are discovering that many Japanese management values and production methods fit the global economy and today's competitive markets.


Malcolm R.V. Goodman  (United Kingdom)
Lecturer in Marketing
Business School
University of Durham

My main academic interests lie in the fields of managing change, creative management and marketing. I have authored a number of articles on these topics and books include Creative Management, published by Prentice Hall (1995) and latest text is a contributory chapter to Strategy and Performance published by Palgrave Macmillan (2004).

  • Innovation
  • the Internet
  • Globalisation
  • Virtual Workplace
  • Japanese management

(30 min. Conference Paper, English)