Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Creating Alternate Scenarios to Manage Change Proactively

Ait-Ouyahia Hamid, Dr. Edward Rockey.

Phase I. Identification of potential changes. Participants will explore potential scenarios based on: Cultural changes; Technical/scientific innovations; Strategic shifts of other key “players”— (e.g., competitors); Modifications in the political/legal environment.
In dialogue, we will agree on a domain and an integration of the above aspects most pertinent for the participants.
Phase II. Delineation/qualification of those changes. Participants will form small groups and will be coached to superimpose each continuum listed below on the scenarios they developed in Phase I:
Continuum A: Incremental change ? Radical change.Continuum B: Likely events ? Unlikely events.
Continuum C: Mild effects ? Drastic effects.
Continuum D: Imminent occurrences ? Far-off occurrences.
Phase III. Creation of strategic responses. In Phase II, participants will have identified multiple “cells” in a multi-dimensional model, each “cell” representing a combination of qualified scenarios. Now they will be guided to utilize at least four creativity-enhancing tools in responding to expected changes implicit in the particular script they choose to address:
1. Visual imagery, “pictures in the mind’s eye.”
2. Consulting with experts not present; the inner “Board of Directors” or an imagined “Hall of Fame.”
3. Sketching/drawing new possibilities.
4. The consideration of opposites (Janusian thinking).


Ait-Ouyahia Hamid  (United States)
Assistant Professor in Marketing
Graziadio School of Business and Management
Pepperdine University

Dr. Edward Rockey  (United States)
Professor of Applied Behavioral Science
Department of Management Graziadio School of Business and Management
Pepperdine University

  • Changes
  • Scenarios
  • Creativity

(60 min. Workshop, English)