Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Awareness, Understanding, and Impact of Globalization on Everyday Business: Perceptions of Senior Business Executives of International Corporations.

Dr Robert L Engle, Edward Kossakowski.

While much has been written on the role and importance of globalization as relates to multinational corporations we have little knowledge as to the actual awareness, use and perceived importance of globalization in everyday business practices of these corporations. This study uses interviews of 50 business executives from a number of multinational companies headquartered in the United States to explore a number of globalization-related hypotheses. Some of the related areas explored include the globalization of markets and production, as well as supra-governmental organizations, and social and human development interactions. Interim results indicate that while these executives are aware of a number of globalization related issues there are those issues with which they are clearly not as familiar. In addition, despite the feeling that globalization and globalization-related issues are of very high importance to their business the use of the knowledge they do have regarding globalization is often only moderately applied. Other related issues are explored and implications to both business and the teaching of globalization in business schools is discussed.


Dr Robert L Engle  (United States)
Professor of International Business
International Business Department
Quinnipiac University

Robert L. Engle is a professor of international business and Assistant Director of the European Union Business Studies Program at Quinnipiac University in Hamden Connecticut. He is also a private consultant to global business management. Prior to this position Dr. Engle was with the Pharmaceutical Division of Bayer A.G. and Bayer Corporation for 25 years where he held a number of positions including Vice President of Global Sales Force Management where he was stationed in Leverkusen, Germany. He received a doctorate in business management from Nova Southeastern University in Ft. Lauderdale, Florida and has over 20 publications in such journals as the European Management Journal and the Journal of Business and Industrial Marketing. His primary research interests include issues related to global sales force management, global marketing and sales force metrics, and the impacts of globalization on the business processes of multinational corporations.

Edward Kossakowski  (United States)

Quinnipiac University

  • Globalization

(Virtual Presentation, English)