Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Higher and Lower Levels of Knowledge: Simplifying the Link Between Learning and Creative Behaviors

Hammad Akbar, Prof Yehuda Baruch, Prof Nikolaos Tzokas.

For a lasting organizational competitive advantage and cultural change it is important to understand how learning and creativity are inter-linked. In this paper, we provide a conceptual analysis of how an individual’s lower and higher levels of knowledge are reflected in the ability to generate less and more creative ideas, in the short-term, and in terms of rigid and flexible behaviors, respectively, in the long-run. We argue that higher as opposed to lower-level knowledge is difficult to be achieved but it eventually pays off by developing an inherent ability to learn and create not just new knowledge, but also more of it. A distinctive feature of our analysis is the way knowledge levels are defined. Finally, we present implications for organizations to foster greater learning and creativity, and to contribute to a culture which is open and flexible.


Hammad Akbar  (United Kingdom)
Tutor for Organisational Behaviour
School of Management
University of East Anglia

Hammad Akbar is the Tutor for Organisational Behaviour, Yehuda Baruch is the Professor of Organisational Behaviour and Human Resource Management, and Nikolaos Tzokas is the Professor of Marketing, at the School of Management, University of East Anglia, Norwich, England.

Prof Yehuda Baruch  (United Kingdom)

School of Management
University of East Anglia

Prof Nikolaos Tzokas  (United Kingdom)

School of Management
University of East Anglia

  • Knowledge Levels
  • Learning
  • Creativity
  • Flexibility and Change

(30 min. Conference Paper, English)