Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Subliminal Models for the Learning of the Mind: Training and Behavior Modification of Knowledge Workers

Prof A D Amar.

How to modify behavior to help train the mind for higher innovation and productivity presents a daunting challenge of unequaled proportion to psychologists, behaviorists, and organizational researchers. Secondly, most workers who engage in work of the mind belong to the newer generations, namely Generations X and Y. Given how their growth and development has taken place, they are controlled more by their minds than by available organizational reinforcement plans. Their managers want to know the techniques that would be effective in modifying their mind and assure continuous learning.
This work is focused on these techniques. We discuss how to revise, and adapt existing techniques to make them suitable to workers of the mind, and devise new techniques that would work in these circumstances. We take up learning, training and behavior modification as used in traditional organizations, and, then, check their suitability for knowledge organizations, particularly where Generations X and Y employees are working. We draw certain situations from knowledge organizations where traditional behavior modification will fail. We also suggest where changing the approach may work and where a special adaptation of known techniques will be effective.
Available models of learning are based on human development through time-phased processes. Most learning has been organized learning, learning that took place in an organized, structured way. Its typical characteristics have been 1) one-size-fits-all, 2) older teach younger, and 3) time-sequenced learning modules. This is how knowledge had been imparted to the baby boomer, the predecessor generation of Gen X’ers and Generation Y.


Prof A D Amar  (United States)
Professor and Director
The Stillman School of Business
Seton Hall University

Dr. A. D. Amar is a professor with the Stillman School of Business, Seton Hall University, South Orange, NJ 07079, USA. He specializes in innovation and productivity in knowledge organizations. He has numerous publications in this area and a book titled Managing Knowledge Workers: Unleashing Innovation and Productivity (2002, Quorum Books, Westport, CT, USA).

  • Knowledge Workers
  • Knowledge Organizations
  • Learning of the Mind
  • Training Knowledge Workers
  • Learning Models
  • Behavior Modification
  • Gen X’ers
  • Generation Y

(30 min. Conference Paper, English)