Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Knowledge management applied to renewable energies: The cases of the eolic plants in Italy

Claudia Bettiol Bettiol.

Enviromental matter is a typical intercultural process that asks for very different players. Everyboby has different culture, education, background, age and sex but has to work in one team having a common target.
Since few years ago the renewable energies were related only to environmental groups, claming more for respecting the environment than for finding real sources of energies. The unexpected black-outs firstly in California and then in all over the world, changed many minds and focussed the attention on this theme, while the introduction of photovoltaic or thermal panels changed the relationships not only between men and their houses but also between them , neighbours and city.

In fact, the Public Administrations, all over the countries, are studying how to create consense and to diffuse the use of renewable energy. There are two possible lines of action: one is connected with technical aspects ( and can be performed through soft and long educational programs), while the second one is mainly related to social aspects.
While the first one is easy to be understood and properly faced, the latter one is not well defined and has to be managed through the tools which derive from the Knowledge Management.

Every environmental transformation, infact, creates several groups of stakeholders who are against the new initiatives and try to make it to be unsuccessful, as it happened in the case of the eolic plants in Italy.
Apart some other considerations, it is worthwhile to note that normally this behaviour is not related only to actual and practical economic interest.
In a country like Italy, for instance, there at least two kinds of strong motivations, that must be taken into the proper considerations. First of all, Italy has an economy based on the natural and historical beauties, secondly the cost of energy produced in the country is higher than in the rest of Europe , so Italy buys it from foreign countries. As a consequence, the environmental stakeholders too, appear to be divided: some claim for eolic plants, some others prefer to leave the natural landscape untouched.

In this situation the realization of a new eolic plant depends on a new professional, i.e. the urban negotiation manager, who has to recognize the differences and to evaluate how to transform a relational conflict in a technical one, taking into account that only the second one can be overcome, so arriving to a winning solution.


Claudia Bettiol Bettiol  (Italy)
Faculty of Engineering
University of Rome - Tor Vergata

Expert in Urban Negotiation and knowledge management applied to enviromental questions and in the dynamic of groups, especially the stakeholders.

  • knowledge management
  • urban negotiation
  • stakeholders
  • transformation process
  • dynamic of group
  • eolic plant

(Virtual Presentation, English)