Presentation Details

The Fourth International Conference on Knowledge, Culture and Change in Organisations

Trading Places:: Gender Communication Lessons

Dr. Karen Eastwood, Dr. Monika Renard.

Studies have shown that perhaps 75% of a manager’s day is spent communicating (talking, listening and writing). Effective communication is essential if organizations are to be productive and successful. Cross-cultural communications often lead to misunderstandings because of the different value orientations that the parties bring to the process. Today’s global organizations may invest in training sessions for international communications when important contracts and business transactions are to be negotiated. However, these same organizations often forget that gender is a cross-cultural variable also. Male and female role expectations, socializations, and perceptions may lead them to utilize different communication styles and cause cross-cultural misunderstanding even within the same national culture.

Participants in this workshop will answer a set of questions as if they have traded places with the opposite gender. They will then use “gender-speak” to explain their answers. The exercise is designed to increase cross-cultural understanding, in particular, the often-confusing communication barriers that are created among the genders, both within and between cultures.


Dr. Karen Eastwood  (United States)
Associate Professor of Management/ MBA Coordinator
College of Business
Florida Gulf Coast University

Dr. Eastwood teaches and researches in the areas of cross-cultural and international management and organizational behavior. Prior to her academic career, she was a Peace Corps Volunteer in Micronesia; a procurement manager for the U.S. Government on Saipan; a social worker for the Government of Guam; and a director of purchasing and materials in private industries. She has conducted seminars on international management and taken students to China, Germany, Scotland and Ireland.

Dr. Monika Renard  (United States)
Associate Professor in Management
Department of Management College of Business
Florida Gulf Coast University

  • cross-cultural communications
  • gender issues
  • productive diversity

(60 min. Workshop, English)